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Launching a Website: The Complete Process From Idea To Programming

Having a company website is one of the most efficient ways to share information with the public, as it is an easily accessible channel and a very visual way to communicate. Below is a list of the basic steps to follow to create your own website, which we will explain in more depth later.


1- What is your Idea and what is the objective you want to achieve through this website?

2- Design and usability, what will your website look like and what essential functions and sections will it contain.

3- Programming.

4- Content to publish.

5- SEO

6- Make a communication plan to communicate the launch of your new website.


How to launch a new website

Nowadays creating a website has become easier for the general population, due to the existence of a wide variety of portals that facilitate the creation and launching of your website. Some of these portals provide you with web design templates previously made by other creators, they also instantly create e-mail addresses with the name of your organization, etc.


Even so, the main thing is to have a clear base idea, in order to create a realistic and effective web development plan.


 The idea and the objective

You must have the idea and the objective of the web well established, what is our goal, what function we perform and what needs of the public we satisfy. From the idea we will investigate the market and our target audience, to adapt to their characteristics and needs, the more specific we are the better, in this way we will know the way and means by which to communicate with them and perceive possible changes of habit or consumption. Then we will investigate similar webs, in which we will be able to identify actions that are working and mistakes to avoid. At the same time, knowing the competition, we can differentiate ourselves, providing something more, a feature or services that the competition does not deal with. Having investigated all these aspects, we must establish our own objectives to be met in the short, medium and long term, and these must be specific and measurable. We must be realistic with ourselves and the project at all times.


Design and usability

From this point we must consider the design and the main functions that will appear on the web. The web must be aesthetically attractive to attract the public, a greater visual appeal is achieved by eliminating decorative elements. Once we are clear about the design and the functions that should appear on the page, we must think about whether our design complements the usability. When we talk about usability we refer to the simplicity with which users can navigate through the page. This is a key element for the success of the web, because if we create a complicated or convoluted web, the user will get frustrated, give up and abandon our portal. To make sure that our site is usable we can always carry out tests with different users, these tests are based on providing a list of tasks to perform around the web and observe the subjects while they carry out the various tasks, so we can see if they suffer complications and thus be able to implement changes and resolve problems, if any, as soon as possible.



Once the usability is resolved and having clear the design to follow and the functions that will appear on our website, it is time to program it, so that its use is possible. If you want to create your website in the traditional way, you will have to hire a programmer, who will make possible all the functions you want in your portal, without overloading the web. Another option is to choose portals such as WordPress that facilitate the implementation of functions and web maintenance without the need for a programmer. It will be necessary a person to program our website when the volume of content is very large, also having programmers in our template facilitates us to implement more complicated actions on our website, which could help the user to navigate more easily and the page to work at a higher speed.


Taking care of the content

Having completed the programming of the website, it will already be operational, but empty. Therefore the next step is to think and plan quality content that will appear on the web. We will create the information that will appear in each selected section, for this we will use a natural language that would be used by our public. To our website we will add brief descriptions in each section to make the user’s navigation even easier and more explanatory so that there is no possibility of confusion. Images are also part of the content of our website, so we will prepare a variety of photos that follow the aesthetic line of our website to illustrate the uploaded content. The creation of a blog for our website is a great tool, which not only helps us to have a great variety of information, but also helps us to position ourselves better in search engines, to provide updated and necessary information to the public and to solve various doubts that may arise.


Do not forget SEO positioning

SEO positioning is a great ally for any website, it exists to improve the visibility of the web in an organic way, that is to say, to provide growth to our page, therefore it is one more tool of digital marketing. There are different SEO strategies, despite the great variety, all of them share the same objective, to appear in a better position in search engines. SEO is based on the use of different words or keywords on our website, these words must have been previously investigated to know the efficiency and all must be related to the objective and theme of our page.

Other features are that the use of keywords is limited depending on your URL and you can not guarantee an exact and constant position of them.


Communicating the launch of a new website

Now that we have completed the preparation of our website we must consider how to communicate it, so that it receives the maximum possible audience. To communicate the launch of our website we can use a variety of tools both online and offline, but nowadays we tend to use more online, as they reach a larger audience in a shorter period of time, so our website can grow faster. Other channels through which we can announce the creation of our website are banners, GIFs and different types of display on various websites, where a large audience will view them.


Plan for launching a website

Having clear the means that we will use to promote the launching of our web we will have to raise and to realize a strategy or Plan of coherent communication with our web. This should include a calendar or timeline, a budget to stick to, the different actions to be carried out and the different objectives to be achieved through these actions. Once we have all these elements, we only have to carry them out.

Do you need more info? Contact us.