SPF Share your history
Springfield trusted The Apartment for its Christmas campaign. It was a contemporary Christmas story in which Ricardo Campello, Jedidiah Jenkins, Sonia Gil, Jeanne Damas and Adan Jodorowsky will share with all of us their real stories that one day they wanted to share on their social profiles.
A real, honest and personal campaign made in the image and likeness of the brand: the most sincere bet of the brand that brought together the five profiles in Madrid for Christmas. Five young entrepreneurs who should never have met but whose determination to do something different united them under the Springfield values: optimism, spirit of adventure, personality and global vocation.
What could fashionista Jeanne Damas, Venezuelan windsurfer Ricardo Campello, a dreamlike musician and director named Adanowsky, an iconic blogger and tireless traveler named Sonia Gil and globetrotting adventurer Jedidiah Jenkins, whom Springfield had to rescue from the farthest reaches of Patagonia, have in common?
Share your Story'; a different kind of Christmas story from Springfield. The Apartment was also responsible for the implementation of the campaign in social networks, digital media and traditional press. The success of the campaign was such that Social Bakers confirmed "Share your Story" as the third digital marketing campaign in December.
