Tumi launches global campaign.
Our client Tumi, a leader in travel and lifestyle, has launched its international campaign with singer, designer and actor Lenny Kravitz and his daughter, actress and singer Zoë Kravitz, as the image of the campaign.
Alpha 3, which is the name of the campaign, was directed by Eliot Rausch and filmed in the Bahamas. The campaign highlights traditions, history and family values that have been passed down from generation to generation.
Tumi partners with the Kravitz family in their first work together showing the strong bonds established between the two, reflecting that it is not the destination that is important, but the priceless moments that occur along the way.
The product Tumi presents in this campaign is the remastering after 35 years of its emblematic Alpha 3 collection, for whose pieces was used the ultra resistant Ballistic Nylon material, originally used by the military to protect their troops from bullets in World War II.
The brand now has the best and strongest travel accessory.
