How To Attract Traffic To Your Website?
The best ways and ways to attract audience to your website are:
Optimize SEO, it will help your website rank higher on pages of the same type or category as yours, in our case decoration. A simple start to optimize your website is to do keyword research for your content. You will know if there are many people searching for a specific keyword and how high the competition is.
– Interact through email, so that your audience does not just enter once, but interacts with your website, for this it is good that you offer them content on an ongoing basis, offers, etc.. Being in contact with those who have already visited your site helps you stay in the present for them and encourage them to visit you again. Get them to generate a sense of loyalty to your site.
– Advertise on social networks, social networking sites are a powerful tool to increase web traffic. If you use them wisely and effectively, it won’t be long before visitors flood your site. It is good that in your networks; add audiovisual content, use hashtags, (for example: #DecoraTuCasa), and that you choose the right network for each audience, in Instagram is not the same audience as in Facebook.
– Write quality content, it will help your visitors come back again and again to read the engaging content you post every day. Plus, if they like it, they will share the content for you.
– Make it useful and mobile friendly, the fact that cell phones account for a large portion of all web traffic should be enough to answer why your website should be mobile friendly. If visitors have a bad mobile experience on your site, they may never return. You will lose a big chunk of potential traffic. Especially in decoration it is much more useful and comfortable to browse from mobile.
What are the most important traffic channels?
Web traffic are the visits that come to our website. These are the most important:
Organic traffic, is the number of visitors who enter a website after performing a search on Google or other search engines and click on one of the links on the results page. This example of web traffic can account for a very significant percentage of visits in the long term. To achieve more organic traffic, search engine optimization (SEO) techniques must be applied.
Direct traffic, includes visitors from several different origins, they can be people who have directly typed your website URL in their browser bar, or who have saved your website URL in their bookmarks and arrived via that route, or, finally, people who have clicked on a link from a non-indexed document or from an email opened using an email software.
Paid channel, this channel refers to visitors who have clicked through an advertisement that has been paid, that is, the website pays for your website to be advertised on networks or other pages, the good thing is that through this channel provides a lot of data about your campaigns, for example, demographics and interests of users.
SEO VS SEM
The fundamental difference between SEO and SEM is traffic cost. SEO aims to occupy high positions in the Organic SERPS (organic positions of the results within a search engine), while SEM aims to occupy paid positions. This means that the traffic that enters organically is free, while the traffic that enters through SEM campaigns is paid, either by cost per click or cost per impression.
If we take a natural search in Google, the results will return 3 different positions. The first one will correspond to paid ads introduced through Google Adwords, which can occupy up to the first 4 results and whose cost will be variable according to demand (through bids). The second position will correspond to Google My Business positions.
Importance of Google Analytics.
Google Analytics is very good for knowing what users visit, see and do on the website: For this you can consult metrics such as the bounce rate, which measures the visits that leave the website without having consulted its content, or the average number of pages visited by each user per session. This is ideal for those who own a website, as they know their target audience better and are able to create attractive content for them. Any web project needs to increase its traffic to achieve the main objectives set in its creation, such as subscriptions, sales, brand reach or to be known to a greater number of potential customers. To be able to make more efficient digital marketing strategies, it is important to know all the aspects related to the website and about the users that visit it. It’s great and very useful that you make use of it!
