A new assignment and a new challenge. From The Apartment we had to create a concept of an itinerant event easily adaptable to the different locations of the hotels of the Vincci chain. Thus arose the "Fresh Sessions", a fun concept, full of music, gastronomy and cocktails that brought together the best of each city in its different activations.

The "tardeo" is already an essential concept in Madrid that The Apartment proposed to export to the exclusive beach club of Vincci Hotels in the so-called "Golden Beach". A spectacular event full of gastronomy, cocktails, live music, performances, fireworks... which also served to kick off the long-awaited summer season in the world-famous city of Malaga.

Exhibiting art in a hotel is relatively simple, so in this case we wanted to go a step further with the artist Antonio de Felipe (king of Spanish pop art) at the Hotel Vincci Soho in Madrid as part of DecorAccion, the art, decoration and interior design event promoted by Nuevo Estilo magazine. Corridors, lobby, restaurant... almost all the spaces on the first floor were intervened by the artist, creating spaces that "absorbed" visitors in his work and creative concept.

From The Apartment we offer creative solutions to our clients to renew overcrowded concepts, such as brunch in Madrid. When Hotel Indigo Madrid - Gran Vía asked us to come up with the idea of a brunch of our own, it was clear to us that the alternative was the first brunch in the capital in pool format. That's how the name "Aqua Brunch" came up, where music, gastronomy and swimming in the infinity pool offered a unique experience for customers.

As a creative agency specialized in the tourism sector, one of our essential functions is to generate quality content within the hotels with the aim of maintaining both their notoriety and positioning. One of the most ambitious actions carried out was the "Indigo Millennial" exhibition at Hotel Indigo Madrid - Gran Vía with a selection of the best illustrators of this generation, who exhibited and sold their work in the common areas of the hotel.

As the agency responsible for the advertising and marketing of Diners Club Spain, one of the first projects carried out highlighted the great benefit obtained by companies using the financial services for corporate travel that this international company focuses on in Spain. An emotional campaign aimed at the users of its services, the travel managers of large companies, entitled "How much time is worth". Diners Club Spain's services streamline the work processes and protocols of these large professionals, allowing them to finish their working day earlier and gain in personal "time". Assuming, moreover, that time is the only treasure that no one in this world can buy.

The world of culture welcomed the first Hotel Indigo in Madrid, in a party that recovered the atmosphere of the Gran Vía. More than 200 guests wanted to be present at the inauguration. Some of the most famous guests were film directors Felix Sabroso and Diego Postigo, actors Antonia San Juan, Pepón Nieto, Rubén Ochandiano and Luis Miguel Seguí; designer Elena Benarroch, decorator Teresa Sapey, celebrity-bloggers Pepino Marino and Crawford and model Marco Llorente, who was also the official DJ for the event. The world of sports was also supported by former footballer Aitor Karanka.

The world of culture welcomed the first Hotel Indigo in Madrid, in a party that recovered the atmosphere of the Gran Vía. More than 200 guests wanted to be present at the inauguration. Some of the most famous guests were film directors Felix Sabroso and Diego Postigo, actors Antonia San Juan, Pepón Nieto, Rubén Ochandiano and Luis Miguel Seguí; designer Elena Benarroch, decorator Teresa Sapey, celebrity-bloggers Pepino Marino and Crawford and model Marco Llorente, who was also the official DJ for the event. The world of sports was also supported by former footballer Aitor Karanka.

The Apartment was commissioned by the prestigious gas company Redexis Gas to make an institutional video showing the values and benefits offered by the company, both to its investors and to society. Leader in the development and operation of natural gas transport and distribution infrastructures in Spain, Redexis Gas has more than 600,000 supply points and almost 10,000 kilometers of gas networks. From the agency we wanted to highlight its excellence and innovation in the daily work whose objective is none other than to actively contribute to social welfare and sustainable development. Totally respectful with the environment, Redexis Gas is adhered to the Spanish Network of the United Nations Global Compact. All these values were represented in a video that exposes in a wide and professional way the activity of a leading company in its sector.