SPF Share your history

SPF SHARE YOUR HISTORY

SPF Share your history

Springfield trusted The Apartment for its Christmas campaign. It was a contemporary Christmas story in which Ricardo Campello, Jedidiah Jenkins, Sonia Gil, Jeanne Damas and Adan Jodorowsky will share with all of us their real stories that one day they wanted to share on their social profiles.

A real, honest and personal campaign made in the image and likeness of the brand: the most sincere bet of the brand that brought together the five profiles in Madrid for Christmas. Five young entrepreneurs who should never have met but whose determination to do something different united them under the Springfield values: optimism, spirit of adventure, personality and global vocation.

What could fashionista Jeanne Damas, Venezuelan windsurfer Ricardo Campello, a dreamlike musician and director named Adanowsky, an iconic blogger and tireless traveler named Sonia Gil and globetrotting adventurer Jedidiah Jenkins, whom Springfield had to rescue from the farthest reaches of Patagonia, have in common?

Share your Story'; a different kind of Christmas story from Springfield. The Apartment was also responsible for the implementation of the campaign in social networks, digital media and traditional press. The success of the campaign was such that Social Bakers confirmed "Share your Story" as the third digital marketing campaign in December.

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Louis Vuitton

LOUIS VUITTON

Louis Vuitton

The luxury resort of Cap Vermell was the place chosen to organize an action with the global luxury brand Louis Vuitton, creating for a week the Louis Vuitton Villa, where fashion, art, gastronomy, interior design and real estate came together.

This exclusive showroom was attended only by clients of the hotel and the prestigious firm, which could see all the news that the brand brought to this wonderful Mallorcan complex.

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Juan Vidal

JUAN VIDAL

Juan Vidal

The celebrated designer Juan Vidal and the interior design firm AS Interiorista joined forces to create "La jungla de Juan Vidal", an exhibition where the trend and elegance of the designer was integrated into the universe of AS Interiorista.

Fashion and decoration came together to create an exuberant space with a mixture of aesthetic movements through fabrics, textures and unique pieces. A place where dreams, the new, the old, greens, gold, decoration and fashion coexist.

In the exhibition, some of Juan Vidal's most iconic garments could be seen, together with the decoration of AS Interiorista. A retrospective journey through the journey of one of the most recognized fashion designers in the current scene, through the elegance of one of the most sensual colors, black.

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Intercontinental Madrid

INTERCONTINENTAL MADRID

Intercontinental Madrid

The iconic Intercontinental Hotel in Madrid chose The Apartment to develop a complete repositioning plan to refresh its perception and position in the sector and in society.

This strategy included a complete photographic production of the hotel, the design of a new website, collaborations with fashion designers THE 2ND SKIN CO. and the creation of videos with influencers such as Brianda Fitz-James Stuart and Vicky Martín Berrocal for promotion on social networks.

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HELLO BAGE

HELLO BAGEL

Hello Bagel

The new helloBagel franchise opened its doors in Valencia to bring bagel fever to the Valencian capital. It is a new casual food franchise that chose this location to open its first establishment, without losing sight of its expansion to other Spanish cities.

The Apartment implemented a communication plan to promote its visibility in local media in Valencia. We also prepared meetings with the press and Valencian bloggers Valencian press and bloggers at the establishment in order for them to try the product, to better communicate their experience and to create a good relationship with the local press that will last over time.

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EDUARDO RIVERA

Eduardo Rivera

After the successful opening day of the MFShowMen at the Museo del Traje in Madrid, the catwalk continued its tour unveiling the trends in men's fashion for next spring-summer. It brought together three industry heavyweights, including the acclaimed collection by Eduardo Rivera, perhaps the closest to prêt-à-porter of all those that have passed through the Madrid catwalk so far.

For the first time on the catwalks we could see Eduardo Rivera, who presented his collection "Orígenes" with The Apartment as his communication and PR agency.

The event was attended by well-known faces such as Pedro Zerolo (Madrid City Councilor), the Secretary General of the Popular Party of the Basque Country Iñaki Oyarzabal, the singer Soraya Arnelas with her boyfriend, the plastic surgeon Enrique Monereo, Alejandro Lecquio García Obregón, the bloggers and it girls Gala González and Paula Ordovás, the interior designer Tomás Alía, and colleagues of the designer such as Juanjo Oliva and Moisés Nieto.

The event culminated with the After Show party that brought together all the guests at the Sunset Lookers of the Hotel Mercure Madrid Santo Domingo, covering the sky of the capital with the best Spanish fashion.

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MCGREFOR FASHION SHOW

DESFILE MCGREGOR

For the first time in Spain, McGregor, a mythical American brand, creator of the preppy style, presented one of its collections with a fashion show.

For its rapid positioning in the market with an action, it was proposed to include the brand in the Men Madrid Fashion Show calendar. To do so, a creative team was hired, led by Natalia Ferviú, who adapted the brand's FW 2015 - 2016 collection to the 1950s, McGregor's golden age, when it was adopted as a reference for members of the Ivy League.

The fashion show was attended, among others, by Spanish top model Javier de Miguel and actress Miriam Giovanelli.

The brand, linked to the motor world, had Maserati as the official car of the event, with a fleet of 5 cars that were labeled to transport the VIPs. As a fashion show is something fast and social, the action concluded with a press meeting with the creative directors of the brand in its showroom in the Salamanca district of Madrid.

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TRIODOS BANK

The Apartment organizes the 5th edition of the Triodos Bank Awards.

Triodos Bank, the European benchmark in ethical banking, held on February 21 at the Casa del Lector in Matadero Madrid, the fifth edition of its awards in which current issues of great importance such as humanitarian aid and social inclusion were discussed.

The six finalists of this award shared their perspective on change in a society that gives greater relevance to human dignity, placing it above all else.

The event was attended by more than 300 people and was presented by Cristina Monge, Director of Conversations at Ecodes. Triodos Bank's CEO, Mikel García-Prieto, pointed out that "we need a medium and long-term path in which change is accompanied by a new culture based on the free exercise of responsibility taken into action. And this is what I particularly like about these brave creators of reality, the finalists of the fifth edition of the Triodos Bank Awards, and my work at the bank, the evidence that it is possible to create a new reality from responsible initiative".

Six finalist initiatives were presented through their presentation videos with the different projects. The companies that had the opportunity to take part in this debate were Proactiva Open Arms, an NGO that deals with maritime rescue; Teatro Corsario, a classical theater company; Protisa, a recycled paper manufacturer; Parra Family Organic, a family business that produces organic wine, garlic and sheep cheese; Centro Momo, a center for neurological therapies for children; and finally mk2, a film circuit.

In order to select the winning entity, an open vote was carried out through the premiotriodosbank.es website, in which a total of 11,500 votes were received. In the end, the prize was awarded to the Momo Center, with 5,700 votes. Its main promoters, Inma Moragón, Ruth Moreno and Dori Casado, co-directors of the initiative, were thrilled to receive the prize of 10,000 euros from García-Prieto.

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TUMI

Tumi launches global campaign.

Our client Tumi, a leader in travel and lifestyle, has launched its international campaign with singer, designer and actor Lenny Kravitz and his daughter, actress and singer Zoë Kravitz, as the image of the campaign.

Alpha 3, which is the name of the campaign, was directed by Eliot Rausch and filmed in the Bahamas. The campaign highlights traditions, history and family values that have been passed down from generation to generation.

Tumi partners with the Kravitz family in their first work together showing the strong bonds established between the two, reflecting that it is not the destination that is important, but the priceless moments that occur along the way.

The product Tumi presents in this campaign is the remastering after 35 years of its emblematic Alpha 3 collection, for whose pieces was used the ultra resistant Ballistic Nylon material, originally used by the military to protect their troops from bullets in World War II.

The brand now has the best and strongest travel accessory.

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ASPEDI

ASPESI

Aspesi opens new flagship store in Milan

Coinciding with Milan Fashion Week, Aspesi announces its new boutique in Milan by organizing a characteristic cocktail party to present its new flagship store, which represents the Aspesi philosophy in all its splendor.

At the inauguration, we had the pleasure of having the model and DJ Cristina Tosío who was playing the best music at this exclusive event making the evening unforgettable.

The store has more than 600 square meters, and in it, the attendees were able to discover all the new

the event were able to discover all the novelties of Aspesi.

Aspesi.

The connection between nature and the city is very much present thanks to

the photographs by American artist David Benjamin Sherry,

covering the main staircase, made of stone and wood.

A second staircase features curved yellow lines that serve as a path

yellow curved lines that serve as a way to return to the first floor and conclude

to conclude the tour of the store.

On the occasion of the inauguration, the London artist Lorenzo Vitturi created a work of art for the store.

Vitturi created a work of art that harmonizes and balances the shop windows and the space

the store windows and the space of the store itself.

A second staircase features curved yellow lines that serve as a path

yellow curved lines that serve as a way to return to the first floor and conclude

to conclude the tour of the store.

On the occasion of the inauguration, the London artist Lorenzo Vitturi created a work of art for the store.

Vitturi created a work of art that harmonizes and balances the shop windows and the space

the store windows and the space of the store itself.

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