INTERCONTINENTAL MADRID
Intercontinental Madrid
The iconic Intercontinental Hotel in Madrid chose The Apartment to develop a complete repositioning plan to refresh its perception and position in the sector and in society.
This strategy included a complete photographic production of the hotel, the design of a new website, collaborations with fashion designers THE 2ND SKIN CO. and the creation of videos with influencers such as Brianda Fitz-James Stuart and Vicky Martín Berrocal for promotion on social networks.
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